Most Brands Lose $300K on
Market Entry. One Bad Call Triggers the Rest.
Most Brands Lose $300K on Market Entry. One Bad Call Triggers the Rest.
The unit economics to expand internationally and profitably,
not with a strategy deck that sits on a shelf.
10+ years in eCommerce · 50+ markets
This is what international expansion looks like for $1M–$50M DTC brands without the right commercial foundation.
Wrong Market
You enter Germany when you should have started with the UK. Eighteen months learning the wrong lessons while the window closes.
Margin blindness
You launch with home-market pricing logic. VAT, returns, and fulfillment costs eat your margin. You're growing revenue and losing money.
Margin blindness
You launch with home-market pricing logic. VAT, returns, and fulfilment costs eat your margin — you're growing revenue and losing money.
The Board Problem
You walk in with instinct instead of numbers. The CFO kills it. Or approves it, it fails, and you've burned the capital and the trust.
The 5 Mistakes that Trigger the Chain . Free.
What most brands get wrong entering international markets.
Voices of the people I worked with.
"Nora has such sharp insights on both consumer brands and the best way to scale them internationally. I've had the pleasure of working with Nora, she was insightful, collaborative and simply one of the best digital leads on the market. A true star."
June Ding
Sr Manager International
Victoria's Secret
"I've really enjoyed working with Nora and would gladly do so again. Her intellectual capacity and hands-on go-getter attitude makes a great combination. She can take leadership of international eCommerce and make sure to reach tough goals."
Pål Katsler
Global Digital Manager
IKEA
The 5 Mistakes that Trigger the Chain . Free.
What most brands get wrong entering international markets.
Meet Nora,
The Operator Behind the Work
10 years, 50+ markets. Now working with brands like yours.
I spent 10 years running international commercial operations — IKEA across 50+ markets, Alshaya Group across the Middle East, owning P&L, built the models, and seen what expansion looks like when it works and when it doesn't. Now I work with a small number of DTC brands at a time. Operator thinking, not advisory thinking.
I spent 10 years running international commercial operations — IKEA across 50+ markets, Alshaya Group across the Middle East, owning P&L, built the models, and seen what expansion looks like when it works and when it doesn't. Now I work with a small number of DTC brands at a time. Operator thinking, not advisory thinking.
I spent 10 years running international commercial operations — IKEA across 50+ markets, Alshaya Group across the Middle East, owning P&L, built the models, and seen what expansion looks like when it works and when it doesn't. Now I work with a small number of DTC brands at a time. Operator thinking, not advisory thinking.
Job title
I spent 10 years running international commercial operations — IKEA across 50+ markets, Alshaya Group across the Middle East, owning P&L, built the models, and seen what expansion looks like when it works and when it doesn't. Now I work with a small number of DTC brands at a time. Operator thinking, not advisory thinking.
Done guessing. Ready to expand profitably?
You'll leave knowing whether international expansion makes commercial sense for your brand right now.
The 5 Mistakes that Trigger the Chain . Free.
What most brands get wrong entering international markets.
How I work with brands
Three stages. Each one builds on the last. Each is credited toward the next.
Explore
Explore
2 Weeks
The right market, the right timing, and whether the numbers make sense.
What’s included
Market selection with commercial rationale
Unit economics health check
Buyer behaviour analysis for the target market
Go/no-go decision with the data behind it
Blueprint
Blueprint
MOST POPULAR
4-5 Weeks
The complete commercial architecture before your agency starts spending.
What’s included
Everything in Explore
Pricing architecture and margin modeling, incl. agentic commerce readiness
Payment method mapping — local and AI-assisted
Go-to-market sequencing and channel prioritization
Full unit economics model and break-even analysis
Risk register before you commit budget
Full Execution Plan
Full Execution Plan
6-8 Weeks
Everything your team and agencies need to launch.
What’s included
Everything in Blueprint
90-day week-by-week launch plan
Localisation playbook, incl. AI-agent commerce readiness
Ready-to-use agency briefing documents
2 follow-up calls as the plan meets reality
How I work with brands
Three stages. Each one builds on the last. Each is credited toward the next.
Explore
Explore
2 Weeks
The right market, the right timing, and whether the numbers make sense.
What’s included
Market selection with commercial rationale
Unit economics health check
Buyer behaviour analysis for the target market
Go/no-go decision with the data behind it
Blueprint
Blueprint
MOST POPULAR
4-5 Weeks
The complete commercial architecture before your agency starts spending.
What’s included
Everything in Explore
Pricing architecture and margin modeling, incl. agentic commerce readiness
Payment method mapping — local and AI-assisted
Go-to-market sequencing and channel prioritization
Full unit economics model and break-even analysis
Risk register before you commit budget
Full Execution Plan
Full Execution Plan
6-8 Weeks
Everything your team and agencies need to launch.
What’s included
Everything in Blueprint
90-day week-by-week launch plan
Localisation playbook, incl. AI-agent commerce readiness
Ready-to-use agency briefing documents
2 follow-up calls as the plan meets reality
How I work with brands
Three stages. Each one builds on the last. Each is credited toward the next.
Done guessing.
Ready to expand profitably?
You'll leave knowing whether international expansion makes commercial sense for your brand right now.
Done guessing. Ready to expand profitably?
You'll leave knowing whether international expansion makes commercial sense for your brand right now.
FAQ
01
Who is this for?
02
What makes this different from hiring an agency?
03
Do you work with already expanding brands?
04
How long does an engagement take?
05
What happens after the project ends?
06
How many clients do you work with at once?
© 2026 Nora Miklos. All rights reserved.
© 2026 Nora Miklos. All rights reserved.
Most Brands Lose $300K
on Market Entry. One Bad Call
Triggers the Rest.
Most Brands Lose $300K on Market Entry. One Bad Call Triggers the Rest.
The unit economics to expand internationally and profitably, not with a strategy deck that sits on a shelf.
10+ years in eCommerce · 50+ markets
This is what international expansion looks like for $1M–$50M DTC brands without the right commercial foundation.
Wrong Market
You enter Germany when you should have started with the UK. Eighteen months learning the wrong lessons while the window closes.
Margin blindness
You launch with home-market pricing logic. VAT, returns, and fulfillment costs eat your margin. You're growing revenue and losing money.
The Board Problem
You walk in with instinct instead of numbers. The CFO kills it. Or approves it, it fails, and you've burned the capital and the trust.
The 5 Mistakes that Trigger the Chain . Free.
What most brands get wrong entering international markets.
Voices of the people I worked with.
"Nora has such sharp insights on both consumer brands and the best way to scale them internationally. I've had the pleasure of working with Nora, she was insightful, collaborative and simply one of the best digital leads on the market. A true star."
June Ding
Sr Manager International
Victoria's Secret
"I've really enjoyed working with Nora and would gladly do so again. Her intellectual capacity and hands-on go-getter attitude makes a great combination. She can take leadership of international eCommerce and make sure to reach tough goals."
Pål Katsler
Global Digital Manager
IKEA
The 5 Mistakes that Trigger the Chain . Free.
What most brands get wrong entering international markets.
Meet Nora,
The Operator Behind the Work
10 years, 50+ markets. Now working with brands like yours.
I spent 10 years running international commercial operations — IKEA across 50+ markets, Alshaya Group across the Middle East, owning P&L, built the models, and seen what expansion looks like when it works and when it doesn't. Now I work with a small number of DTC brands at a time. Operator thinking, not advisory thinking.
I spent 10 years running international commercial operations — IKEA across 50+ markets, Alshaya Group across the Middle East, owning P&L, built the models, and seen what expansion looks like when it works and when it doesn't. Now I work with a small number of DTC brands at a time. Operator thinking, not advisory thinking.
Job title
I spent 10 years running international commercial operations — IKEA across 50+ markets, Alshaya Group across the Middle East, owning P&L, built the models, and seen what expansion looks like when it works and when it doesn't. Now I work with a small number of DTC brands at a time. Operator thinking, not advisory thinking.
Done guessing. Ready to expand profitably?
You'll leave knowing whether international expansion makes commercial sense for your brand right now.
The 5 Mistakes that Trigger the Chain . Free.
What most brands get wrong entering international markets.
How I work with brands
Three stages. Each one builds on the last. Each is credited toward the next.
Explore
Explore
2 Weeks
The right market, the right timing, and whether the numbers make sense.
What’s included
Market selection with commercial rationale
Unit economics health check
Buyer behaviour analysis for the target market
Go/no-go decision with the data behind it
Blueprint
Blueprint
MOST POPULAR
4-5 Weeks
The complete commercial architecture before your agency starts spending.
What’s included
Everything in Explore
Pricing architecture and margin modeling, incl. agentic commerce readiness
Payment method mapping — local and AI-assisted
Go-to-market sequencing and channel prioritization
Full unit economics model and break-even analysis
Risk register before you commit budget
Full Execution Plan
Full Execution Plan
6-8 Weeks
Everything your team and agencies need to launch.
What’s included
Everything in Blueprint
90-day week-by-week launch plan
Localisation playbook, incl. AI-agent commerce readiness
Ready-to-use agency briefing documents
2 follow-up calls as the plan meets reality
How I work with brands
Three stages. Each one builds on the last. Each is credited toward the next.
Explore
Explore
2 Weeks
The right market, the right timing, and whether the numbers make sense.
What’s included
Market selection with commercial rationale
Unit economics health check
Buyer behaviour analysis for the target market
Go/no-go decision with the data behind it
Blueprint
Blueprint
MOST POPULAR
4-5 Weeks
The complete commercial architecture before your agency starts spending.
What’s included
Everything in Explore
Pricing architecture and margin modeling, incl. agentic commerce readiness
Payment method mapping — local and AI-assisted
Go-to-market sequencing and channel prioritization
Full unit economics model and break-even analysis
Risk register before you commit budget
Full Execution Plan
Full Execution Plan
6-8 Weeks
Everything your team and agencies need to launch.
What’s included
Everything in Blueprint
90-day week-by-week launch plan
Localisation playbook, incl. AI-agent commerce readiness
Ready-to-use agency briefing documents
2 follow-up calls as the plan meets reality
How I work with brands
Three stages. Each one builds on the last. Each is credited toward the next.
Done guessing.
Ready to expand profitably?
You'll leave knowing whether international expansion makes commercial sense for your brand right now.
Done guessing. Ready to expand profitably?
You'll leave knowing whether international expansion makes commercial sense for your brand right now.
FAQ
01
Who is this for?
02
What makes this different from hiring an agency?
03
Do you work with already expanding brands?
04
How long does an engagement take?
05
What happens after the project ends?
06
How many clients do you work with at once?
© 2026 Nora Miklos. All rights reserved.
© 2026 Nora Miklos. All rights reserved.
Most Brands Lose $300K on
Market Entry. One Bad Call Triggers the Rest.
Most Brands Lose $300K on Market Entry. One Bad Call Triggers the Rest.
The unit economics to expand internationally and profitably, not with a strategy deck that sits on a shelf.
10+ years in eCommerce · 50+ markets
This is what international expansion looks like for $1M–$50M DTC brands without the right commercial foundation.
Wrong Market
You enter Germany when you should have started with the UK. Eighteen months learning the wrong lessons while the window closes.
Margin blindness
You launch with home-market pricing logic. VAT, returns, and fulfillment costs eat your margin. You're growing revenue and losing money.
The Board Problem
You walk in with instinct instead of numbers. The CFO kills it. Or approves it, it fails, and you've burned the capital and the trust.
The 5 Mistakes that Trigger the Chain . Free.
What most brands get wrong entering international markets.
Voices of the people
I worked with.
"Nora has such sharp insights on both consumer brands and the best way to scale them internationally. I've had the pleasure of working with Nora, she was insightful, collaborative and simply one of the best digital leads on the market. A true star."
June Ding
Sr Manager International
Victoria's Secret
"I've really enjoyed working with Nora and would gladly do so again. Her intellectual capacity and hands-on go-getter attitude makes a great combination. She can take leadership of international eCommerce and make sure to reach tough goals."
Pål Katsler
Global Digital Manager
IKEA
The 5 Mistakes that Trigger the Chain . Free.
What most brands get wrong entering international markets.
Meet Nora,
The Operator Behind
the Work
10 years, 50+ markets.
Now working with brands like yours.
I spent 10 years running international commercial operations — IKEA across 50+ markets, Alshaya Group across the Middle East, owning P&L, built the models, and seen what expansion looks like when it works and when it doesn't. Now I work with a small number of DTC brands at a time. Operator thinking, not advisory thinking.
I spent 10 years running international commercial operations — IKEA across 50+ markets, Alshaya Group across the Middle East, owning P&L, built the models, and seen what expansion looks like when it works and when it doesn't. Now I work with a small number of DTC brands at a time. Operator thinking, not advisory thinking.
Job title
I spent 10 years running international commercial operations — IKEA across 50+ markets, Alshaya Group across the Middle East, owning P&L, built the models, and seen what expansion looks like when it works and when it doesn't. Now I work with a small number of DTC brands at a time. Operator thinking, not advisory thinking.
Done guessing. Ready to expand profitably?
You'll leave knowing whether international expansion makes commercial sense for your brand right now.
The 5 Mistakes that Trigger the Chain . Free.
What most brands get wrong entering international markets.
How I work with brands
Three stages. Each one builds on the last. Each is credited toward the next.
Explore
Explore
2 Weeks
The right market, the right timing, and whether the numbers make sense.
What’s included
Market selection with commercial rationale
Unit economics health check
Buyer behaviour analysis for the target market
Go/no-go decision with the data behind it
Blueprint
Blueprint
MOST POPULAR
4-5 Weeks
The complete commercial architecture before your agency starts spending.
What’s included
Everything in Explore
Pricing architecture and margin modeling, incl. agentic commerce readiness
Payment method mapping — local and AI-assisted
Go-to-market sequencing and channel prioritization
Full unit economics model and break-even analysis
Risk register before you commit budget
Full Execution Plan
Full Execution Plan
6-8 Weeks
Everything your team and agencies need to launch.
What’s included
Everything in Blueprint
90-day week-by-week launch plan
Localisation playbook, incl. AI-agent commerce readiness
Ready-to-use agency briefing documents
2 follow-up calls as the plan meets reality
How I work with brands
Three stages. Each one builds on the last. Each is credited toward the next.
Explore
Explore
2 Weeks
The right market, the right timing, and whether the numbers make sense.
What’s included
Market selection with commercial rationale
Unit economics health check
Buyer behaviour analysis for the target market
Go/no-go decision with the data behind it
Blueprint
Blueprint
MOST POPULAR
4-5 Weeks
The complete commercial architecture before your agency starts spending.
What’s included
Everything in Explore
Pricing architecture and margin modeling, incl. agentic commerce readiness
Payment method mapping — local and AI-assisted
Go-to-market sequencing and channel prioritization
Full unit economics model and break-even analysis
Risk register before you commit budget
Full Execution Plan
Full Execution Plan
6-8 Weeks
Everything your team and agencies need to launch.
What’s included
Everything in Blueprint
90-day week-by-week launch plan
Localisation playbook, incl. AI-agent commerce readiness
Ready-to-use agency briefing documents
2 follow-up calls as the plan meets reality
How I work with brands
Three stages. Each one builds on the last. Each is credited toward the next.
Done guessing.
Ready to expand profitably?
You'll leave knowing whether international expansion makes commercial sense for your brand right now.
Done guessing. Ready to expand profitably?
You'll leave knowing whether international expansion makes commercial sense for your brand right now.
FAQ
Who is this for?
What makes this different from an agency?
Do you work with expanding brands?
How long does an engagement take?
What happens after the project ends?
How many clients do you work with at once?
© 2026 Nora Miklos. All rights reserved.
© 2026 Nora Miklos. All rights reserved.